Art Direction: Carla Conte
Design: Dhrutika Khimani
Agency: Brand Creative
2022
Rocket Flora
Rocket Flora is an European retail cannabis pioneer. Identifying trust as an important truth in this arena, a brand is developed that entirely stands out amongst its competitors, for its bright, welcoming, and engaging nature. A brand that shuns ignorance and embraces educated, like-minded individuals. Rocket Flora shows you how much these products have to offer and takes you on a journey to find out how that fact relates to you personally.
The design route explores combining gentler components of nature with fiercer elements, denoting what the name of the brand suggests. An appealing palette of sophisticated color tones brings an approachable touch whilst conveying a mature vibrancy. Organic shapes are paired with bolder courageous design elements to create something unique and expressive to the product and brand positioning. Individual icons and color palettes for each service (flower, edible, pre-roll, and accessories) help make the journey easier for the customer.