DHRUTIKA KHIMANIANIMATION








GINJA FACECredits
Art Direction & Design: Dhrutika Khimani
Agency: Brand Creative

DUBAI, UAE
2022
 Ginja Face is a new Pan-Asian restaurant concept that targets the youth and merges value for money with a memorable experience. For this Pan-Asian concept to resonate with the youth and become authentically cool, we need it to fit in with an authentic movement that is unapologetic and real.

There is something so unpretentious about asian street food. An automatic thrill comes over when traveling to these countries and stopping at food stalls. It's bold and you are bold for trying something so out of your ordinary and familiar comfort zone. There exists a sense of authentic honesty. Taking visual cues from this; a bright, vibrant, and unapologetically authentic dining experience is created where they happen to serve amazing Pan Asian food. The English and Arabic logotype uses a bold brush font and is layered with playful and intertwined ramen-like illustrations to create a sense of delicious and irresistible food.

Field: Branding