Art Direction: Siddharth Khandewal
Lead Designer: Dhrutika Khimani
Agency: Pollinate Labs
2025
Ageas Federal Life Insurance
Based in Dubai, this forward-thinking education provider offers a STEM-focused curriculum integrated with essential life skills. Taking cues from our lives with screens and pixels, the digitized shapes help form the foundation of the brand. Combining these shapes created unusual formations, and a complete alphabet was assembled, resulting in a unique typeface for the brand. The use of softer photographic images helps keep the emphasis on the dynamic shapes and the objects they form. A set of icons were created to represent the different programs PMA offers.